Open Your Eyes to a Credit Union,® a CUNA national campaign launched in early 2019, is an educational initiative designed to help consumers consider credit unions for financial services. The campaign positions a digital-first strategy supported with research proven messages to disprove consumer myths associated with the ability to join and have access to money.
In the following video, John Janclaes, President/CEO, Partners Federal Credit Union, moderates an in-depth discussion into the research, programs and goals surrounding the Open Your Eyes campaign. John is joined by CUNA leaders Diana Dykstra, President/CEO, California and Nevada Credit Union Leagues, Susan Toalson, Vice President of Awareness Engagement, CUNA and our very own Mike Terzian, Executive Vice President, Chief Member Services Officer, Partners Federal Credit Union.
Check it out !